About us
Crafting Lifestyle Apparel and Ammunition for Canadians
In a world where firearm owners are increasingly blamed, chastised and plain hated, our greatest product is love. For the participants, for the sport, for the lifestyle, for the industry.
Our mission has four parts:
- To showcase the Canadian Rifleman as an archetype that challenges the negative stereotypes and connotations associated with the term “gun owner.”
- To bring reliability to the Canadian small arms ammunition supply chain. Both live ammo and components. Yes this means primers!
- To restore ammo affordability to Canada’s hunters and sports shooters.
- To offer an alternative to foreign based suppliers.
Who We Are
We are a community of shooters
We are a lifestyle brand
We are Canada’s ammunition company
Everyone thinks we are building an ammo company
Yes, ammunition is our product but the raison d’etre is to revolutionize the industry with Made in Canada solutions. We were sick of foreign companies treating us as third rate customers and we decided to put the boots to the old industry. We decided that Canada needs its very own tier one ammunition manufacturer who will put Canadians first. Whether you’re a hunter, sports shooter, indigenous or law enforcement, we created this company for you.
Our company is nimble, it is modern, it is efficient. We are the Canadian Rifleman Company.
Meet Our Expert Team
Daryl Kenny
President
- Lifetime enthusiast, hunter and sports shooter
- 25+ years handloading ammunition
- Expert in the logistics and distribution of sensitive materials.
Dean Kenny
Technical Director
- Hunting and sports shooting enthusiast
- Technician par-excellence in ballistics R&D
Will Schwandt
Director of Promotions
- Lifelong hunter
- Passionate about keeping our lifestyle and sport alive
Andrea Rush
CFO and Controller
- Professional industrial accountant
- CPA and industrial accountant
